This article lays out a few of the most substantial changes in consumer behaviours when it comes to consuming media.
In the current digital age, mobile phones have become one of the most common tools that people are using to view videos and gain access to media. Nowadays, many social media platforms are providing unlimited feeds of short, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms allow users to see a collection of personalised material and interact quickly, making these videos far more engaging and addictive than standard television. Short form videos are also being used more frequently for news and instructional purposes, not just for entertainment. Consequently, this trend is shifting the way individuals are proactively seeking for and expecting to receive information, in a quicker, much shorter and more visual format.
In recent years, with the growth of digital content, the way in which individuals consume media has shifted substantially. For several years, conventional television was the primary source of household home entertainment for most people. Nevertheless, since the development of internet streaming services, many audiences are turning away from . scheduled tv, particularly among younger people. Instead, worldwide media content analysis reveals that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These options are popular for permitting people to enjoy the shows and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the market.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the method by which individuals are getting their updates is also shifting. Individuals are progressively turning towards internet news sources, rather than watching television, to find out about present worldly affairs. Nevertheless, at the same time, due to a constant flow of information, individuals are becoming overwhelmed by big volumes of content. In response to this, news organisations are re-engaging viewers by making short form content that is more clear and simpler to observe. These days it is common to see news channels that have large followings on social media platforms. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been important for providing individuals with trusted and authenticated news sources, in a format they can readily access.